Cloudware and information privacy: TANSTAAFL
Ars Technica is reporting on a recent Pew study on cloud computing and privacy, specifically concerning remote data storage and the kind of data-mining performed on it by providers like Google, indicates that while consumers are concerned about the privacy of their data in the cloud, they still subject themselves to what many consider to be an invasion of privacy and misuse of data.
One answer might lie in the confusing legalese of the EULA (end user license agreement) presented by corporations.
It's necessary, of course, that the EULA be written using the language of the courts under which it will be enforced. But there are two problems with EULAs: first, they aren't really required to be read and second, even if they were really required to be read, they can't be easily understood by the vast majority of consumers.
I'll be the first to admit I rarely read EULAs. They're long, filled with legalese speak, and they always come down to the same basic set of rules: it's our software, we don't make any guarantees, and oh, yeah, any rights not specifically listed (like the use of the data you use with our "stuff") are reserved for us. It's that last line that's the killer, by the way because just about everything falls under that particular clause in the EULA.
Caveat emptor truly applies in the world of cloudware and online services. Buyer beware! You may be agreeing to all sorts of things you didn't intend.
